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CASE STUDY :: Challenger Charters
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"Optimizing our Web site was the best decision we've made in a long time. It completely changed our business. We went from booking an occasional charter trip from the site to now booking more than 40 percent of our business through it. I'd say it worked!"
~ Rob Dixon, Captain, Challenger Charters
For more than 25 years, Captain Rob Dixon has been sharing his love of the sea and fishing with visitors from all over the world. Challenger Charters provides a memorable experience for both novice and experienced passengers. Islamorada is located in the Florida Keys, with access to great fishing year round. Mahi-mahi, grouper, and snapper, as well as marlin and sailfish are some of the species that fishermen can expect to see during an expedition.
The Challenge: Dealing with an Empty Net
For years, Captain Rob's business grew via word-of-mouth. "We had a lot of repeat customers. They found out about us through a friend, and then just kept coming back,"stated Captain Rob. Business was steady, but Challenger Charters growth was flat. "We had a web site, but we only booked a couple of trips each year that way."
With 250 fishing days each year, Captain Rob was looking for a way to maximize his time on the sea with people who could afford to pay the full rate.
The Solution: Going Where the Fish Are
In 2005, Captain Rob engaged Whoast, Inc. to redesign Challenger Charters' web site, as well as to initiate a Pay-Per-Click campaign with Google, Yahoo! and MSN. The result has been overwhelming.
"We've seen at least 25 – 30% increase in our revenues since we've worked with Whoast, Inc.,"noted Captain Rob. "There is so much traffic; we sometimes receive eight requests a day for information or from people who want to book a trip."
"The quality of our clientele has increased. Our site today targets our middle- to upper-class market very effectively. Chartering fishing expeditions are fun, and a lot of hard work. The people who book trips are a pleasure to spend the day with, and often book more than one trip each year."
The Benefits: The Catch of the Day
With more business than they can serve, Challenger Charters business is up, they're receiving full price for every charter, and they maximize each perfect fishing day. "It's pretty incredible – I didn't realize that the Internet could generate that much business,"claims Captain Rob.
Whoast, Inc.'s PPC and web site design services offer Captain Rob peace of mind, and most importantly, quantifiable results that hit the bottom line.
Web Site: http://www.challengercharters.com
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